In 1965, Petter was in charge of a skincare and makeup division for a company in Norway. He was not satisfied knowing many products were formulated with ingredients not beneficial to the skin. He told his wife about his desire to make a different kind of skincare line. Before “green” was the marketing phenomenon it is today, Petter was green. Kitchen table conversations led to ideas overflowing on graph paper. Eventually Petter refined his ideas into a set of guiding principles for his life’s work:
To develop, produce and market skincare and related products unparalleled in quality, purity, safety and beneficial results.
To create and organise meaningful, challenging opportunities for people seeking financial, professional, social and cultural rewards superior to anything available in the industry.
To contribute locally, nationally and internationally to the improvement of our ecological, social and cultural environment.
Arbonne's first catalogue featured only 19 products. With a handful of Independent Consultants, Arbonne promoted all natural, botanically based products, with an emphasis on a crazy new concept: pure, safe, beneficial™. Petter had launched his product revolution.
Today, this global operation has over $500 million in revenue and more than 200,000 Independent Consultants. Products include skincare, nutrition, cosmetics, hair care, and baby products, and are sold in the United States, Canada, Australia, United Kingdom, Poland, New Zealand, and Taiwan.
How did Arbonne grow? Why is it still thriving for more than 35 years? Why will it continue to flourish in a world economy of corporate empires? To understand this, to appreciate the essence of Arbonne, we take a look back and explore how one man ignited so many.
Petter had worked in another direct selling company before founding Arbonne. He recognised the value of building a winning team that inspired others to succeed. He wanted to make the opportunity of starting an Arbonne business as transformational as the Arbonne products.
Petter didn’t judge success purely on profits. He valued each Independent Consultant as an individual, a friend, a mentor and a student. He inspired everyone to dream big, grow professionally and personally, and celebrate often as a team, as a family.
If you spent time with Petter in the early days, you would see his passion, integrity and desire to do the right thing was as contagious as his desire to help everyone become financially secure. The culture of Arbonne evolved organically. Everyone in the family felt important, supported and empowered to achieve their dreams. At Arbonne, personal transformation was how the Home Office measured success.
They say you’ll know a great man not by the things he has accomplished but by the the things he has inspired others to accomplish. Petter was a great man. He took his idea and grew it into a beautiful vision. He shared that vision with others and in turn inspired others to share it again and again. As each person would ignite with passion, grow in truth and love, so would another.
After nearly 40 years, we understand why we are still here and why we will be here for many more — this combination of amazing products and incredible people who work together to better themselves and the world.